How does Peep Laja perform CRO?

Photo Credits — Peep Laja’s Website

Hi, I’m Peep Laja. I’m a former champion of optimization and experimentation turned business builder.

Photo by Tyler Franta on Unsplash
Photo by Campaign Creators on Unsplash

Step 1 — Heuristic Analysis

Step 2 — Technical Analysis

Step 3 — Digital Analytics


Measuring the Effectiveness of a Testing Program

If the site is optimised poorly in the beginning, the avg. impact goes down. As the site improves over time, the % impact will start reducing.



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