Don’t worry, it’s not as complex as you think When I started my career in digital marketing, Google Adwords was one of the first platforms I dabbled in. In hindsight, it did seem a little more complex compared to Facebook ads — the interface, the difference in ad setup and…

2 Easy lessons below If you’re a part of the digital marketing field, you would have come across CXL or Peep Laja at least once in your professional journey. In case you haven’t, Peep Laja describes himself in the following way on his website: Hi, I’m Peep Laja. I’m a former champion of optimization and experimentation turned business builder. I’ve been following his work for…

#6 — Tests don’t run long enough We have all been there. Trying a new A/B test to see if a particular theory is accurate and if there is a significant increase in a specific metric. Oftentimes, the test doesn’t go as expected and that is okay. …

Myth #3 — SEO is not dead If you’re running an online business or if you’re part of an organisation that does so, you would have worked on a digital platform to generate sales or gather leads. The main platforms are: SEM SEM or Search Engine Marketing refers to a form…

Step 5 — The Vote We have all been there — we had a business idea, we thought of how to execute it, went through all the necessary processes, and it finally went live. But, it’s not working. The expected clicks, customers, sales — are just not there. What went…

Crayons, Pokemon Cards, Beyblades, & Love! We have all been there — Middle school, first boy or girl you like, butterflies in your tummy, scared to ask “that” question — well I did too. The next 1298 words are exactly about how it all began, the progress, and did she…

Tip #1 — Talk to your Sales Team Let’s admit it, the primary goal of any successful business is to generate maximum profits. But in today’s fast-paced digital world, we end up losing focus on the vital component to this process — the end user. A user-centric marketing approach is…

Secret Tip #3 — Make sure it is a user-centric approach If you want to know more about the basics of Growth Marketing and what the hype is all about (with examples!), click on the link below: Growth Hacking, Growth Hacking, Growth Hacking! What it means, what it does, and examples…rahul3ashok.medium.com Now that you know the basics, let’s dig deep: Step 1 — Building a Growth Process There are primarily 3…

What it means, what it does, and examples… If you’re familiar with the world of Digital Marketing, you would have come across the term ‘Growth Hacking’ or ‘Growth Marketing’. This term is used by many LinkedIN gurus and by popular bloggers in the space. What exactly does Growth Hacking mean? In very simple terms, Growth Hacking…